The recruitment world has changed—and whether your team is hybrid, remote-first, or fully virtual, one thing hasn’t: performance still matters. But without the buzz of an office, the whiteboards, and the shoulder taps, the Mars Bar incentives, how do you keep productivity high without becoming a recruitment micromanager?
With so much tech and data, it's easy for procrastination and "admin-first" mentality to sneak in - and phone and face time with candidates and client suffers - and pipelines are not robust enough.
But as a leader of a recruitment team or firm, I bet you're still waiting for the memo on how to manage your teams to max productivity...
Here’s are some thoughts on recruitment leaders can set up their remote / hybrid teams for success—with clarity, connection, and commercial focus.
1. Shift the Focus to Outcomes, Not Hours
The most productive recruiters aren’t always the ones who log on early or appear busy all day—they’re the ones who deliver results. Set expectations around outcomes: interviews booked, candidates submitted, jobs filled. Productivity isn’t about presenteeism; it’s about performance.
You can call these KPIs, or simply "brilliant basics" - call them what you need to but, be clear on your goals and expectations.
2. Run Daily Huddles to Set the Pace
A short 10–15 minute morning huddle can align the team around daily goals, hot jobs, and potential roadblocks. It keeps activity visible and creates a sense of shared momentum, even across screens. Don't scrimp on these kick offs / cool downs - they are vital to help your team (and you) stay connected.
3. Use Dashboards to Drive Conversations
Live dashboards in your CRM (like Bullhorn) are powerful tools—but only if used constructively. Track key KPIs / Analytics / deliverables like CVs sent, interviews scheduled, and pipeline activity. Ensure that your tech can easily track these goals to ensure that your CRM/ATS is a single source of truth.
4. Coach in the Moment
Feedback shouldn't wait for end-of-week reviews. If a recruiter is struggling with outreach, sourcing, or conversion—jump on a quick call or screen-share. Remote doesn’t have to mean distant.
5. Over-Communicate (Yes, Really)
In an office, information travels quickly. Remotely, you need to be intentional. Encourage regular Slack / MS Teams / Zoom etc... updates, team chats, even voice notes. It’s not about overloading people—it’s about keeping everyone in the loop and engaged.
6. Structure the Day for Success
Help recruiters design their day with clear time blocks: sourcing, BD, admin, follow-up. Get these diarised and transparent. Without the natural rhythm of an office, distractions creep in. Time-blocking restores focus.
7. Celebrate the Small Wins
That candidate who finally returned the call? The new job lead from an old client? Shout it out! Wins matter more than ever when working remotely—recognition drives motivation and retention.
We recommend, for example, an MS Teams channel devoted to team / people successes. And ensure that the team feel empowered to shout out each other's successes.
8. Check In (Not Just Check On)
Don’t just ask for numbers. It's too easy, when managing people remotely, to focus on the work outputs - as a leader you need to be better / different. Ask how they’re doing. Engage in what makes them tick. Remote work can feel isolating, for both you an them, especially in high-pressure sales environments. Regular check-ins help uncover hidden blockers—and show that you care.
9. Give Them the Right Tools (and Training)
Make sure your recruiters and resourcers have access to the tools they need—video calling platforms, up-to-date CRM access, and workflow automation. Then layer in continuous training so they can use the tools confidently and commercially. This is especially important if you have AI / Automation tools. Training on the why, as well as the how, can be empowering and drive change quicker. Simply turning them on with minimal training risks "buy-out".
10. Keep the Culture Alive
From monthly leaderboards to virtual quizzes and Friday wrap-ups, make space for team bonding. How about a weekly quiz, using Kahoot or MS Teams, and each week a different team member runs it?
High-performing teams thrive on connection—don’t let geography erode your culture.
Final Thought: Set the Standard, Then Drive It
Remote recruitment teams thrive when there’s clarity and consistency.
Create a simple “how we work” playbook—when check-ins happen, how KPIs are tracked, what good looks like.
Then empower your recruiters to own their day, backed by your coaching and tools.
The market won’t wait—and neither should your recruitment team. Productivity is a habit, and with the right leadership, remote recruiters can be a super-powerful asset.
Want help building a remote recruitment process or smarter Bullhorn workflows? Let’s talk. I offer free consultations to help leaders like you unlock better performance—wherever your team logs in from.
BOOK YOUR FREE CONSULTATION
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Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Know
Recruiters, marketers, automators... If you’re running regular email campaigns to candidates or clients, with tech like Bullhorn Automation, unsubscribes are either a fact of life or something you dread, and may even be the reason you are not ambitious enough with your outreach.Through the free consultation calls I have with recruiter / leaders / automators who have Bullhorn, I’ve been finding myself talking a lot about managing recruitment campaign outputs, and dreaded unsubscribes.Unsubscribes can feel like a blow to your efforts, but there are ways to prevent them which I'll explore below.💡Be sure to also read my other blog: How Recruiters Can Turn Bounces and Unsubscribes into $£€- so that when you get an unsubscribe or hard bounce, you could actually create more recruitment opportunities.5 Ways to Reduce Your Candidates and Clients from UnsubscribingI've got lots of tips to share, that we coach in our Automation Buddy programs, but here's 5 to get you started today.1️⃣Clean up / segment your data I guarantee you have data which you no longer need (old sectors / job titles you no longer recruit for).Perhaps the data you need isn't coded well enough for you to segment it, hence you risk hitting parts of your community with the wrong content.But, don't procrastinate over this - you don't need a 100% clean database to start a campaign, or to make an approach. Clean up some data, and hit it. Then move on to the next layer to attack.2️⃣Subject lines need to punch above their weightKeep them short and sweet, but personalised (about them, not you (or recruitment) and relevant to your community.Think "mobile first" and ensure that your subject line can actually be read on a mobile device. For example, the Mail app on iPhones displays up to 78 characters in the subject line area.Emojis can help you stand out in a big list of emails, too.3️⃣Content, creating contentment (not consternation)I'm still seeing way too much recruitment content online, and not enough sector-specific content form recruiters.I yawn at interview tips / what to wear to interviews etc... It works less well than content aimed at your sector and job titles.At a stretch "Interview tips for Accountants" is better than a more generic topic, but even so, if that's the best content you can create, you need to try harder.What tech does your community use? Find out and talk about it.How is AI / world events affecting them? Find out and talk about it.It's never been easier to find out more about what makes your community tick - ask them, ask Google, ask AI!4️⃣Formatting to attract attention (but be WCAG-aware)I recently spotted a recruitment campaign where the email content was centred throughout and black and white - very uninspiring, and actually quite difficult to engage with.In the very least breath your brand colours into your content and check WCAG guidelines to ensure that you're not inadvertently muting your content.If your community uses Instagram / Facebook etc... be sure that they expect your content to have a life beyond black and white copy. Colour, emojis, personality - shine!5️⃣"Pitch" the unsubscribeWhat does the unsubscribe footer in your mailers look like?Is it simply an invite to unsubscribe? Or have you pitched that if they do, they'll miss out on future helpful content, and life-changing jobs?I see way too many campaigns that look like the goal is to generate unsubscribes! Ironically the footer is often more engaging than the mailer itself."We're fixated on helping our teaching community stay up to speed with the best tips, tricks, and jobs. You can unsubscribe, but then you may miss your next best teaching hack, or career move"...is better than..."Unsubscribe".📍Final Thought: Create Recruitment Campaigns to Keep Your Community SubscribedYour data, message, design are crucial to keeping your community from opting out.By keeping your content relevant, valuable, and human—you’ll build a database that’s active, engaged, and ready to work with you.Want help building an automation and outreach strategy to keep your community of candidates and client opted in? Let’s talk.I offer free consultations to help leaders / recruiters / automators unlock the power of their Bullhorn database and create opportunities .BOOK YOUR FREE CONSULTATION
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How Recruiters Can Turn Bounces and Unsubscribes into $£€
Recruiters, marketers, automators... If you’re regularly emailing candidates or clients—especially using tools like Bullhorn Automation you’ve likely become familiar with two things: unsubscribes and hard bounces.At first glance, they can feel like a blow to your efforts—but they’re not always what they seem. In fact, how you respond to them is where the real sourcing and sales opportunities lie.Through the free consultation calls I have with recruiters who have Bullhorn, a hot topic is unsubscribes and hard bounces. Neither outcome gives a nice fuzzy feeling. If someone unsubscribes it limits your chances of reaching out to them again.If you get a hard bounce, their email has failed or the server has blocked you.But rather than get frustrated, slowing down your marketing / automation efforts, get active and turn these apparent dead ends into business opportunities. I've got some tips to help you monetise the "no"!💡Be sure to also read my other blog: Tired of Unsubscribes? 5 Email Tips Every Recruiter Should Knowhelp reduce the volume of unsubscribes.Unsubscribes and Hard Bounces Aren’t Always the EndTake it from someone who sends regular campaigns with Bullhorn/Automation/Sales/Sourcing tips. Here’s what I’ve learned:When you start poking around a database that hasn’t been touched in a while, you need to plan for:Inevitable bad, dirty dataLow trust due to radio silence / low communication volumeBounces and unsubscribesSo:1️⃣Stagger your outreach. A gradual send schedule helps you build a better picture of your data, keeps your sender reputation healthy, and gives you the time to review and action what’s coming back.2️⃣Use and A/B testing to tell you what works (and what bombs).3️⃣Then, and this bit is crucial, have a battle plan to turn what seems like a "no" into an opportunity.Not Every Unsubscribe or Hard Bounce is Final🏴What we often see—especially in recruitment—is that many unsubscribes are "false flags". It’s not the person opting out; it’s often their old email being shut down or a system admin / manager clearing mailboxes.Often, that person hasn’t gone—they’ve moved to another company.⛔Hard bounces should be an opportunity to follow the follow the leaver to their new company - and rekindle a relationship.Instead of blindly trusting your email system, build a workflow to monetise the "no".Here’s how I manage unsubscribes at Barclay Jones:Two months after each mailer, I check the unsubscribes.I investigate if they’ve left the company or simply moved jobs.If they’ve moved, I update their details in the CRM and re-engage them.I do the same with hard bounces by checking LinkedIn and updating records.Recruiters can recover valuable contacts this way—some of those “dead” leads could be placements waiting to happen! 🔥Don’t Burn Out Your Database (Or Recruiters)Another smart tip?Don’t hit your entire database all at once.A flood of bounces and unsubscribes is overwhelming—and tempting to ignore.💸Campaign the Clean ~ Create the Opps!Treat every email/automation campaign not just as marketing—but as a data quality (and data wealth) activity.Hard bounces? Check if the contact has left.Unsubscribes? Investigate the source.Build this into your CRM workflows—it doesn’t have to be hard or time-consuming.With the right process, they’re signals—not setbacks.Want help building an outreach and automation strategy to keep candidates and clients opted in?📅 Let’s talk!I offer free consultations to help leaders, recruiters, and automators unlock the power of their Bullhorn database.BOOK YOUR FREE CONSULTATION
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